How our hair colour works


To colour hair we need to open the outer layers (cuticle) of the hair by raising its natural pH level. There are two methods to colouring hair the traditional chemical way and the alternative Tints of Nature method. 

1. The traditional chemical way

The traditional way to colour hair uses a chemical substance with a very high pH (such as ammonia) to force open the hair cuticle. This means the hair cuticle is forced so wide open that essential protein and moisture is lost and the natural pH of the hair is raised so high it’s impossible to restore it back to normal after colouring. Therefore, the hair cuticle stays open and makes colour retention a problem.  

Side-effects of chemical colouring:

  • Significant protein and moisture loss means hair is damaged (brittle & dull).

  • Increased levels of pigment using the highest possible percentage of pigment increasing the risk of an allergic reaction.


2. The alternative Tints of Nature way

Tints of Nature has developed an alternative, much gentler and more effective way to colour hair. We use an alkaline moisturising substance to raise the pH of hair instead of harsh chemicals. Our moisturiser softens and lifts the cuticle slightly to allow the colour to penetrate inside the hair, but maintain hair’s essential protein and moisture.

Tints of Nature colours don’t take hair as far from its natural point on the pH scale as chemical colours do. After colouring, our specially formulated shampoos and conditioners return hair to its natural pH level, fully closing the cuticle and leaving the hair undamaged by the colouring process. With a completely closed cuticle, colour is securely sealed within the cortex of the hair and there's much less colour fade than with the traditional method.



Further help & advice

Find the answers to all our frequently asked questions here.
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